Magenta Events: Website and Logo
- Logo
- Web
CLIENT: Magenta, a boutique event design company
CHALLENGE: My challenge was to design a logo and website for Magenta, an event design company that specializes in non-profit fundraisers, personalized weddings & parties, and fun company retreats. For the design, they wanted something classy, modern and outgoing, something that set them apart from the stuffy, traditional event design faire.
STRATEGY: I wanted to use the color magenta in the logo because it would fit with the name, and it is a very bright and energetic color so it fits nicely with the company philosophy. I chose a sans serif that defies event design typographic stereotypes (cursive, scripted fonts). The “m” is featured in a circle to create interesting negative space, and can be used separately as an iconic, memorable symbol on business cards, stickers, letterhead, etc.For the website, the design is sophisticated and clean, with a few bright pops of magenta and bright orange to add some fun. The navigation is extremely simple and easy to follow. The images were chosen to create an ambiance of the types of events that Magenta will create. If you have an event coming up and are looking for a fun and unique design – contact Julie at Magenta!